Armada is a marketplace for last mile delivery services that utilizes a crowd-sources fleet of private cars and freelance drivers.

Target Audience:
– Local businesses (Merchants) looking for a scalable, on-demand delivery solution.
– Freelancers who own cars looking to make extra income.

Product: The marketplace is made available through a web-based application for merchants, and a mobile application for drivers.

Merchant: There is a web dashboard for the merchants from where they can request pickups and manage all their deliveries.

Driver: There is a mobile app on which the drivers receive requests and perform delivery tasks.